On the airwaves
Steve Pearson assesses the communications systems available to the emergency services during major incidents and asks whether they can provide effective command and control
At a recent meeting between this writer and Kevin Roberts, the Global CEO of Saatchi & Saatchi, he explained that, while he was at the Pentagon advising on how Brand USA can improve its global image, a three star general told him that we’re living in a VUCA world. That is, a world that’s volatile, a world of uncertainty, a world of complexity and a world of ambiguity. For the military and government . . .
