Preparing for Dubai Expo 2020
Lee Copland Managing Director Maxxess EMEA, examines the more ambitious approach to tech being adopted
If Dubai succeeds in its ambition to attract 25 million visitors for next year’s Expo 2020, then its already highly developed hotel sector will play a key role. World Expos are now held every five years and are, of course, an opportunity for host countries to take centre-stage for a few months.
For some it works – Milan’s Expo 2015 was widely seen as an over-hyped disappointment but Shanghai in 2010 attracted record visitor numbers and is held up as . . .