Roy Dovaston outlines measures companies can take to protect themselves from click fraud
It has been reported that Uber recently filed a lawsuit against digital advertising agency Fetch over claims of click fraud; the fraudulent clicking of a company’s online ads to deplete their daily advertising budget.
Frequently seen in the pay-per-click advertising world, this is a threat that can cost even the largest of companies thousands of pounds; as social media and subsequently online marketing have become an integral part of the public’s digital lifestyle. It is, therefore, unsurprising that business owners are . . .