Pay-per-click security

Last updated 22 Mar 18 @ 09:08 |

Roy Dovaston outlines measures companies can take to protect themselves from click fraud

It has been reported that Uber recently filed a lawsuit against digital advertising agency Fetch over claims of click fraud; the fraudulent clicking of a company’s online ads to deplete their daily advertising budget.
Frequently seen in the pay-per-click advertising world, this is a threat that can cost even the largest of companies thousands of pounds; as social media and subsequently online marketing have become an integral part of the public’s digital lifestyle. It is, therefore, unsurprising that business owners are . . .

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