Identify yourself
Dr Clive Summerfield reports on the importance of securing customer services and facilitating online education
Before the internet, most customer service was delivered face to face. You went to the store and spoke to the shopkeeper one-on-one. Yes, for high-risk transactions such as banking and high-value credit card payments you needed to sign to authorise a transaction, but for the large part customer services were personal. There were no PINs, no passwords, and no one-time access codes. With the evolution of the internet, things changed.In 2018, it . . .
